PRESS AND OUTDOOR CAMPAIGN
Corporate campaign to promote employment of disabled people encouraging them to believe in their ambitions and get a successful career at SNCF.
OUTDOOR CAMPAIGN FOR GREEN COKE
Copywriting of 3 headlines for the launch of new green Coke. National outdoor campaign to promote the diversity of the range.
BLOG COPYWRITING FOR ADYEN
Copywriting of blog articles for Adyen about various topics such as payments trends, marketplaces and clients use cases.
STORYTELLING FOR WATCHES COLLECTION
Creation of visual concept and copywriting for 2023/24 Pierre Lanier watches collection inspired by social medias codes and attitudes.
SUMMER IN-STORE CAMPAIGN
Copywriting of several headlines for a campaign promoting summer icy and fruity range of new Costa Coffee beverages in stores.
WEB COPYWRITING AND SEO
Complete copywriring of Nicorette website. Writing the copy for headers, articles, product pages… Respect of strict medical guidelines and SEO brief.
HEADLINE CREATION FOR ASVEL
Creation of the main headline « Marquer l’histoire » for elite basketball club ASVEL that was used during 2022/23 season.
ADAPTATION OF PRODUCT VIDEO
Creative adaptation of product video. Writing of the french voice-over, adaptation of captions and VO direction of the french recording.
COPY FOR SALES BROCHURES
Copywriting of headlines and bodycopy for several new cars sales brochures such as the 208 Gti, the 208 XY or the 308.
ADAPTATION OF TV COMMERCIAL
Creative adaptation of french Amazon TV commercial. Writing of the french voice-over, adaptation of captions, casting of VO talent and VO direction of the french recording.
WEBSITE CREATION FOR LOCAL GARAGE
Creation of logo and graphic identity for Garage Aubret. Creation of wordpress website, copywriring, photography and image editing: garage-aubret.fr
PRINT AND IN-STORE CAMPAIGNS
Print ad for Knorr soup and in-store promotional campaign for new Knorr Vie products mixing fruits and vegetables.
ADAPTATION OF GLOBAL TV CAMPAIGNS
Working on the creative adaptation of Indeed brand and SMB campaigns for french market. Cutural consultation prior to global campaign shooting, suitability check for french market, adaptation of VO and SUPERS, VO casting and VO direction.
IN-HOUSE FRENCH COPYWRITER
I worked 2 years as in-house french copywriter for Lands’ End, an American clothing company. I was in charge of the newsletters, catalogues, collaterals and web copy for the french market.
CAMPAIGN FOR HEALTH SOLUTIONS AT WORK
Internal print campaign to inform SNCF employees that they can get specific benefits if they suffer of back pain, handicap or stress.
